Giving Mobile Tagging a Little Extra Love

Over the last several weeks, we have talked about Google Tag Manager’s improvements to enterprise workflows, enhanced our security features, and made great strides to bring more partners into our Vendor Tag Template Program. Tag Manager also launched a new mobile SDK at Google I/O in May that builds on the power of Firebase, Google’s mobile app developer platform. Today, we’re excited to announce our latest efforts to make mobile tagging easier than ever with Google Tag Manager.Over the last several weeks, we have talked about Google Tag Manager’s improvements to enterprise workflows, enhanced our security features, and made great strides to bring more partners into our Vendor Tag Template Program. Tag Manager also launched a new mobile SDK at Google I/O in May that builds on the power of Firebase, Google’s mobile app developer platform. Today, we’re excited to announce our latest efforts to make mobile tagging easier than ever with Google Tag Manager.

Smartphone cameras can be used in Google's mobile Android operating system via both their own Google Goggles application or 3rd party mobile tag readers. Nokia's Symbian operating system features a scanner which can scan mobile tags,[2] while mbarcode[3] is a reader for the Maemo operating system. In the Apple iOS, a mobile tagging reader is natively included in the iOS 11 update through the camera app, although there are more than fifty paid and free apps are available with both scanning capabilities and hard-linking to URI. With BlackBerry devices, the App World application can natively scan mobile tags. Windows Phone 7.5 is able to scan tags through the Bing search app.

Welcoming AMP to the Tag Manager family

We are excited to launch support for ⚡ Accelerated Mobile Pages (AMP) in Google Tag Manager! AMP is an open-sourced initiative to make the mobile experience better for everyone. Early data shows that AMP pages load 4x faster and use 10x less data than equivalent non AMP pages. Starting today, you can start using Google Tag Manager to simplify your tag deployment on AMP sites.

Due to the absence of a standard code, the readers are faced with the same problem. On the one hand there is a remarkable number of readers which aren't able to identify barcodes apart from their own proprietary codes. On the other hand, there are several readers which were created to read out non-proprietary code, these 'open source codes' are the most used for Optical Reading with Mobile like the QR Code and the Data Matrix. However, a QR code is always 60% larger than a DataMatrix code and this tends to mean that DM is the primary code used in packaging and enterprise solutions for example.

While implementing measurement solutions on AMP pages has already been possible, it can be confusing and cumbersome for folks who are new to AMP or who have tagging needs beyond tracking a basic page view. That’s why, in addition to Google Analytics, AMP containers in Tag Manager provide support across Google’s ad platforms including AdWords and DoubleClick. You will find more than 20 tag types available out of the box including a variety of 3rd party vendor tags. We also made sure that firing your tags is a breeze with great coverage of AMP’s triggers as readily available built-in Tag Manager triggers.

At present, mobile tagging is not only finding its way into the day-to-day-life of campaigns in the fields of commercial, public and private tagging but also may end absolute convergence between information media. Mobile tagging connects static information carriers with the Internet and encourages the interactive behaviour of the user. At least this is not the only reason why leading experts are firmly convinced that performance in the European markets will almost reach Asian levels in the foreseeable future. However, the future success will not be attributed to simply linking to URL's, as with the internet no one will pay to connect to a URL. The real enterprise solutions are where the codes will be monetized and customization for business and commercial use will be at the forefront of intelligent and professional use, examples of which are; e-government, tourism, advertising and targeted marketing, packaging, supply chain management, brand management and brand protection, logistics, track and trace, anti-counterfeit or smuggling, id,passports, transport and ticketing, parking, disability, CRM, cross media campaigns, m-ticketing, m-payments, e-learning, complete integration of localization, personalization, objects and other data.